domain names

Your Site To $5K – How To Register The Perfect Domain

So you want to start a site that will make you $5,000 a month? How do you find the perfect domain?

After you selected your niche, you have two ways you can go.

Here is the first one. This is a brand new domain that was registered about 8 months ago.

This is from Moz Open Site Explorer:

This is from SEO SpyGlass:

Here is your second option: A domain that was deleted and is now re-registered:


As you can see, the deleted and re-registered domain has a healthy backlink structure.

If you are wondering about the difference in number of backlinks between Moz and SEO SpyGlass, here is the explanation.

Because Moz’s backlink database is small, in reality the second site’s DA and PA is even higher than shown.

The Sandbox

The sandbox is when you point links to a site and you see little to no ranking benefit in Google.

Around mid-2014 SEO’s started to see a sandboxing effect on new domains that had been recently registered. Before that time, they used to be able to register a new domain, throw some links at it, and within 5 days it could potentially be on page 1. People are reporting sandbox periods of 3-6 months long.

Since a recently deleted domain has been in Google’s index for years, it is much easier to rank it if you build links. This domain was never actually dropped from the index. Look at its history going back to 2006:

WayBack Machine

You can actually pull up the earlier site from 2007:

And from 2011:

So when it got deleted around March 2017 and I re-registered it in June 2017, I just continued something that somebody else started, keeping some benefit from their work.

Ranking An Expired Domain

I am pretty sure that you are not in this position, but if you had a few highly authoritative domains and pointed them to an expired domain, you would see traffic rolling in from Google in a very short order. Check out the example of, an expired domain that went from zero to 3.6 million visitors in just one month by pointing a few authoritative links to it.

And see how a keyword from my site is ranking on page 2, just 4 weeks after going live. I believe this is the joint result of the deleted domain, the SSL certificate and lots of unique content. Even though this is not a money page, it shows that you CAN rank a delete/expired domain fast. Look at the top position on page 2.

on page 2

Other Benefits of Expired Domains

Many times these expired domains also have multiple mentions on websites and on social networks like Facebook, Reddit, Twitter or YouTube. The domain may even be getting traffic from social media.

What Should You Do?

I think it’s clear that if you want to build a site up to making $5K per month, you should

  1. Make sure you do a good niche research.
  2. Re-register a deleted domain. Submit your niche details here and I will research your domain for $25 (plus domain registration fee).

It will be a brandable domain with backlinks and manually spam checked.

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