SEO is relying on Google to get traffic. While we want to use basic SEO, we don’t want to rely on Google entirely, as it is going to take you too long to start getting traffic and Google may change its algorithm at any time, leaving you in a bad situation.
The best answer to get traffic while your site is new is social media.
Building Twitter Followers
When you open a Twitter account, make sure that you create a username that matches your website. If you already have an account you are not using, you can follow these simple steps to change your username:
- Click on Settings and privacy from your profile icon dropdown menu.
- Under Account, update the username currently listed in the Username field. If the username is taken, you’ll be prompted to choose another one.
- Click the Save changes button.
One of the key parts of your Twitter profile is your bio. Write a bio that clearly states what your blog is about, what you tweet about and add a link to your site. You only have a limited amount of characters, so make them count. If after reading your bio, people don’t get what you are about, they won’t stick around. If they follow you after reading your bio, they will be targeted followers know exactly what you stand for.
Twitter allows you to customize your Twitter account, so you can change all of the colors and you can upload your own background image. Why is this important? Well, by customizing your own account, you make yourself stand out from the rest of the crowd and create your brand.
Getting Twitter Followers
There is a method that you can use to get followers on Twitter. Ensure you have a Twitter account that has your website name.
Search Twitter for your niche, keyword or related niche and find a user that is in your niche and has a lot of followers. Go to their followers list and start following these people.
You can add up to 1,000 followers a day and a percentage of these people will follow you back. Then you repeat this the next day. After a week you unfollow the ones that didn’t follow you. I got 70 followers this way with two hours of work in 5 days.
Another important part of the Twitter strategy is that when you follow someone, you may get a message from them. Look through these messages and answer them. This is interaction where you can build relationships, find affiliate programs to promote, etc.
Also look at the mini profiles you see under your followers. Look for ideas for products, headlines, etc. This is literally a goldmine.
Twitter is a social site, so be social! There is a whole community related to your niche out there, so get involved. Chat to people, make friends, share ideas, ask question, re-tweet, etc.
Now you can direct these followers to your opt-in page and get subscribers.
It’s very important that you regularly tweet quality content to your followers, otherwise they will become cold. Don’t just tweet your own content – share high quality content you come across when you research subjects for your site.
Tweet your articles several times, but each time use a different quote, intriguing piece of datum. If you have mentioned an influencer, message them.
You don’t necessarily need lots of followers to start. You just need some that have LOTS of followers themselves. So when you get followers, always check out how many followers THEY have.
The best way to promote your site is to tweet about it! Tweet about all of your new posts a couple of times a day and keep everyone up to date about everything that is happening with your site. 8-10 am is the best time to tweet.
Twitter is not necessarily a high-converting platform, but it is a component of your traffic strategy.
Here is another strategy that works well. You find a blog post that you like that matches your site, or you get an email you are signed up for promoting a post. You press the tweet button on the post to tweet it. You will probably see the Twitter ID of the blog’s owner. Take note of it.
First, he will probably like your tweet and may even retweet it, giving you more exposure. Second, you could write a post/review about his website or product and notify him through a Twitter message. He will probably share it on his social channels and you got exposure for your post.
Per the statistics, 25 percent of all web traffic is driven by Facebook. Therefore you miss out if you don’t include Facebook as part of your advertising strategy.
The advantage of Facebook is that when you post, a notification will appear in your friends feed.
First you should create a Facebook page. See the instructions here.
You also need to optimize your Facebook page for the type of activity you are doing.
Another strategy is to sign up for Facebook groups that have a lot of members and are active. Actively participate in the group, give likes, answer questions. Share content that helps them out, but don’t self-promote blatantly. If you help others, they will check out your page and will send you friend requests.
Form Your Own Facebook Group
To get started, under the arrow in your main menu, there’s an option to create a group. From there you can name your group, add at least one member (you can remove them later), and set your privacy settings.
It’s best to make it a closed group. This lessens the chance of just anyone joining and makes your group feel like it has value. There is also less spam.
Here are the steps to get your group up and running:
1. Create a Facebook group cover photo
When creating your Facebook group cover photo, don’t just get any stock photo. This is a great place to brand your business.
2. Write your description
The description tells people what your group is about – your main topic and how you can help or benefit them.
You can also direct people to your site or lead magnet.
3. Make a pinned post
In Facebook groups, you can “pin” a post to the top of your page so that this is the first thing your new members will see.
Use this as an opportunity to drive traffic to your site. Welcome everyone to the group and link back to your website. Ask people to visit your site to get the latest info in your niche.
With your group up and running, you now need to grow your membership.