Can you really find expired domains with high traffic? This is not such a black and white question as it seems to be.
First of all, the traffic of a domain name depends greatly on the website and the rank of its pages in Google. Once the website is not there any more, as Google runs into 404 errors, the pages start getting de-indexed and organic traffic will start to die off for obvious reasons. Unfortunately after the website is discontinued, months go by before the domain actually drops, which also works against you.
Because of the above, if you buy a domain for its existing traffic, you may be better off if you buy an existing successful website. Usually this is more expensive though.
Different Kinds of Expired Domain Traffic
There are several different kinds of traffic a domain may have.
The first one shows up in your Google Analytics account under direct traffic. People know the domain and people type it into the URL box. Or they have it saved as a bookmark. There could also be e-books around that have links to the site and people click on these links. Unfortunately these decrease over time if there is no website maintained.
There is also referral traffic from other sites and social media through links, this can also be a significant source of traffic. YouTube videos, Facebook pages, Pinterest, Reddit, niche forums and websites, links from guest post. However, if the site is dead, links will eventually get removed, as broken links decrease the ranking of a site. Thus no one wants to have broken links around and eventually such traffic also decreases. As a rule, looking at the number of backlinks can give you a rough idea about the traffic a domain gets, as more backlinks usually mean more traffic.
If you are looking for actual traffic, you need to grab the domain while it is still warm and continue it immediately, otherwise you may be buying a bunch of hot air.
The Quality of Expired Domain Traffic
When we talk about traffic, we always need to consider how targeted the traffic is and how well it is going to convert.
Many companies sell expired domain traffic. I have purchased such traffic and out of 5,000 visitors I didn’t get one single sign-up for my list. I recommend that you can check out this guide on expired domain traffic and other low-cost traffic.
There are a few things you need to be aware of when you deal with expired domain traffic. If you buy such traffic, you may be buying bot traffic or other low-quality traffic mixed in, usually there are no guarantees.
If the domain is listed for sale at an auction, the traffic counter may be clicking in all the “visitors” that are simply interested in buying the domain. These visitors will not convert when you buy the domain.
The third important point has to do with anchor texts: each link pointing to the domain that brings a visitor has an anchor text. They click on the link because of that text and the surrounding content. When you get such traffic to a domain that only has the home page, you have no idea what the person who clicked on the link was looking for. Therefore, even though the domain is in your niche, the traffic may not convert at all.
Therefore if you buy any kind of a domain with the purpose of a redirect, you need to carefully study the anchor texts and the original URL that the traffic was leading to and you need to create a similar page on your own website where the visitor will find what he was looking for. For this reason, plain 301 redirection of an expired domain doesn’t work, Google will detect it as spam in the anchor text analysis.
If you are shopping for traffic, you can also buy a domain name that has a keyword with a high level of search traffic. But most people don’t mean this definition when they say high traffic domain.
This is potential traffic that you need to work on to be able to leverage, and it ties closely into niche selection. High search value doesn’t necessarily equal high traffic, as competition for the given keyword also has its role. High traffic keywords are many times extremely competitive and you will not be able to rank for them.
The traffic numbers displayed on an expired domain/website can also be misleading. They could include non-human visitors, such as bots, which will not help you much. You could also get traffic numbers that quote the peak, which is not representative of everyday circumstances.
Alexa.com is a standard way to judge traffic. However don’t forget that these numbers only come from people who use Alexa’s browser extension, therefore this value is not exact. Alexa traffic can also be manipulated by buying cheap traffic.
SEMRush, Ahrefs, MajesticSEO – If you found an expired domain that was previously developed then plug it into any of these websites and find out what kind of traffic history it has. You can get a better idea on where the traffic comes from, what kind of search engine rankings the website previously had, how good of quality the links are which point to it, plus a number of other important factors that can determine if the previous website was “legit” or “spammy.”
Is It Easy To Buy Expired Domains With Traffic?
Here is the problem with this subject: Most domain registrars grab the high quality domains when they expire and send them for auctions.
That is why it is quite difficult to find expired domains of good quality. This also applies to traffic.
These companies have state of the art equipment and software to find the cream, and the average Joe simply cannot compete with them using his own laptop. And this drives the price of such domains high.
The Best Place To Buy Domains With Traffic
Despite the above, there are places where you can buy such expired domains and not a lot of people realize this.
You will see many domains being auctioned on DynaDot that have thousands of monthly visitors and no reported revenue, you can get these for the $12.99 starting price and be lucky sometimes. Unfortunately you never know what you are buying until after the purchase…
There is another interesting site that you can buy expired domain names from that provides traffic stats. This site is Name.com.
If you buy an expired domain, picking it based on link profile and other metrics may be more recommended than based on traffic, however you may also hit the jackpot.